Top Local SEO Solutions for Small Businesses
What is an SEO Solution? It is a question that has occupied the minds of thousands of webmasters. It is a new term being used to describe methods and strategies used in optimizing websites for search engines such as Google, Yahoo, Bing, and more. It helps local businesses and organizations gain a competitive edge by improving their traffic, visibility, and search engine rankings. Let’s discuss what exactly is an SEO Solution and how it can benefit you or your local business.
A common strategy for gaining a competitive advantage is to utilize SEO to gain high search engine rankings. One of the most popular ways to do this involves using organic search engine optimization techniques that involve placing local keywords and phrases in the content of websites and blogs, as well as engaging in social media marketing. SEO keywords are those found in the title, headers, meta tags, URLs, and meta descriptions of pages on the Internet. Local keywords and phrases to help users who are searching online find your site more easily.
Many local SEO solutions include integrating social media into overall website strategies. Social media such as Twitter, Facebook, and Foursquare allow local users to share information about your local business with other users. They also provide the perfect opportunity to engage in conversations with customers, which will result in increased exposure and traffic. When customers are able to interact with your website through social media, it increases the likelihood they will click on links from these social media outlets, visit your site, and ultimately purchase services and products from your site. This strategy also encourages users to search for your brand within search results.
With Twitter, Facebook, and Foursquare, you can easily communicate with your customers on a one-to-one basis, whereas with SEO Solutions that utilizes organic search engine optimization techniques, you’re using a group of webpages as a medium to broadcast your message. For example, rather than publishing a local business blog, you might opt to publish a web page dedicated to sharing information about your local business. By using a blog format, you can maintain control over its content, which is important if you want to ensure you remain in control of how it appears across the internet. A webpage that serves as a website, however, might not enjoy the same SEO benefits. Social media marketing provides a unique opportunity for local businesses, but webmasters need to take advantage of it as well.
Geofencing is another important strategy to consider when implementing a local SEO strategy. Geofencing refers to blocking local keywords from a site’s content. An example of this would be preventing a page from showing on Google Maps because of the keywords “Tampa”, “Pinellas”, or” Seminole”. While it may not seem like a big deal at first, blocking local keywords from a website can significantly reduce its overall search engine rankings. If a customer searches for “Tampa”, Google, in an effort to provide the most relevant results possible, will omit the site from its maps. By blocking a site based on local keywords, the customer will not only get the correct result, but will also visit a more relevant website.
As your business begins to grow and starts to provide services to customers outside of your home area, it is essential to develop SEO solutions for your online presence. SEO can help your brand awareness among potential customers, improve your online presence in the global marketplace, and improve your search engine rankings. Implementing a local SEO solutions strategy can help you achieve these goals and many more.